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Play For Change website highlights the CSR commitments of the Juratoys group.
Corporate Social Responsibility (CSR) translates a company's commitments into actions to have a real and positive societal and environmental impact on society. This is all the more significant and important when our products are aimed at children and future generations.
Juratoys designs and distributes toys, stuffed animals, and games through its three proprietary brands with dedicated design and product teams: Janod, Kaloo, and Lilliputiens.
The company, headquartered in Orgelet in the Jura region, also exclusively markets the TY brand in France, Luxembourg, and Belgium, as well as certain creative leisure products from Hachette in collaboration with Janod.
Since 2019, Juratoys has implemented a CSR (Corporate Social Responsibility) policy that integrates environmental and societal concerns into its strategy. In 2022, Juratoys joined the French family group Maped, based in Haute-Savoie, France.
Through its own brands Janod , Kaloo and Lilliputiens, Juratoys is a major player in the toy market.
Janod, Learn, develop and laugh through play
Kaloo, Reassure, protect and look after the little ones
Lilliputiens, Smart, sparkling, bonding
The future of children (and adults) is at stake now. As a company focused on children, we must take action to limit our environmental impact and ensure the longevity of our products.
The Maped-Juratoys group is committed to reducing its carbon footprint by 4% per year (excluding compensation) to align with the Paris Agreements. A full carbon assessment will be conducted every 3 years starting in 2025.
Between two full carbon assessments, a simplified annual carbon assessment will be carried out on high-impact emission areas (Materials, Products, Energy, Transport).
We train all teams (design, product managers, R&D, marketing, research, graphics, etc.) in eco-design and use a life cycle analysis (LCA) tool to quantify the environmental impacts from raw material extraction to store delivery.
Forest Stewardship Council™ (FSC™) is an eco-label that ensures the wood comes from responsibly managed forests. It guarantees the legality of operations, the absence of deforestation links, and the conservation of biodiversity. 100% of Janod's 2025 new products are FSC™ certified, and we make annual progress in certifying the entire wood and cardboard catalog.
All padding in plush toys & comforters is made from recycled polyester. For the latest Kaloo collections (Lapinoo & Tendresse ranges), we integrate at least 70% recycled materials (padding and plush covering). For Lilliputiens, at least 50% of materials are recycled (except for bath category, playpen panels, and sound rollers).
Since 2020, we have been gradually replacing all plastic packaging materials (bubble wrap, polyester, douflin...) with less polluting materials. For example, PET packaging is being replaced with cardboard. Janod and Kaloo also replace silica-based moisture bags with clay in a paper packaging without plastic. Kaloo minimizes them as much as possible, and Lilliputiens does not use them.
Since 2024, the Juratoys Group has partnered with Lib&Lou, offering subscription-based rentals for games and toys without commitment. Find our products for rent here! The goal of this partnership is to understand how our products are used in families, to better assess their wear and utility. This partnership is part of the group's commitment to the circular, cooperative and functionality economy.
Our logistics warehouse receives products manufactured in China and Europe, then prepares orders for our customers. Initially made of wood, since 2022 we have been using very durable recycled plastic pallets. This saves on cost, weight, and raw materials.
WWF® France is a global independent environmental protection organization active in over 100 countries. Janod has been a partner of WWF® France since 2019, initially providing technical support on wood sourcing/FSC™ certification. In 2021, we launched a JANOD & WWF® collection aimed at raising awareness among children (and their parents) about biodiversity protection.
For monitoring our suppliers, we work with the BSCI (Business Social Compliance Initiative) program or ITCI (International Council of Toy Industries) to ensure that labor conditions are in line with Human Rights. We also use the BEPI (Business Environmental Performance Initiative) framework for compliance with environmental standards. For all brands of the Group, an ethical charter is signed by each supplier.
Since 2017, we support this association by donating games, toys, and stuffed animals to families in precarious situation across France, thanks to Dons Solidaires network. This association collects unsold non-food new products.
KALOO supports Petit Cœur de Beurre association since 2017, which raises awareness about cardiac malformations and improves the quality of life for young patients and their families. By donating products or co-creating tailor-made products and projects to support patients in their treatment.
